Hair raising machine

Hair raising machine

A machine to create extreme hair styles to change your image immediately
Your hair makes a personal statement about you – it’s part of your physical being and we can wear it as we want. So most people want to show off their hair to their best advantage and there are a lot of consumer hair care products to maintain it in a good state. However I would like to challenge this, and to break the usual hair styling cycle. If we could immediately change our hair style to something extreme, how would we feel?
The hair raising machine lifts up hair using small but strong concentrated jets to create extreme, upside down hair styles. People may perceive you differently after the machine experience, and you may receive heightened awareness of hair’s power in representing us individually within society.髪の毛は自分自身を飾り、社会に向けて表現ができる体の一部。
そのためにほとんどの人々は髪の毛を一番良い状態にキープしようとします。そのためにたくさんのヘアケア製品は髪の毛を良い状態に保つように作られています。
しかし、このプロジェクトでは、本来大体の人々がなりたいと思う髪型と全く別の方向、普通ではない髪型に瞬間的になったら人々がどう反応するか、その反応を見る為のプロジェクトです。この髪の毛逆立てマシーンは本来重力で下に下がった髪型を圧縮された空気で逆に逆立てます。
このマシーンを使った人々が、自分自身の中での髪の毛の存在の強さを新たに発見するかもしれません。

Work in Progress video

A Japanese multidisciplinary Media Artist and Experience Designer based in London. Acquired MA Design Products at Royal College of Art, Her specialisation is art and design integrity, its realisation, and making playful experience. Her media art/product design projects has been published and exhibited internationally, including the BBC, The Independent, Channel 4, Frieze Art fair and ICFF NY. She has been selected 6 best young graduates in 2009 by Creative Review, won the first prize at Ideas Tap digital design competition in 2014. Past major exhibitions are Frieze Art Fair, IMM cologne ICFF NY, Tent London, Kinetica Art Fair and Flowers gallery London. She has worked wide range of design roles such as exhibition, digital, product, set, graphic design for exhibition, advertisement, events and digital design projects, while she was working at Fjord, onedotzero, kin in London and TV Asahi in Tokyo. She wants to push the boundary of existing design innovation projects to fresh, exciting and FUN. “My work is concerned with social issues and ways of changing the status quo. he vehicle I use for doing this is humour, because humour can quickly cause dramatic psychological changes. I am also interested in the cultural differences within society which are reflected in humour.” 英国王立美術大学院(Royal College of Art)デザインプロダクト科卒業。東京都生まれ。 ユーモアや文化をテーマにしたインタラクティブ、空間デザイン、プロダクトデザイン、アート等を中心に作品を制作。代表作の"iBum", "Oshibe","Desktop Fireworks", "The Mask of Soul"はイギリス、ドイツ、アメリカ、日本等で展示を行い、BBCや英紙The Independentをはじめとした世界各国のメディアに取り上げられる。過去の展示はFrieze Art Fair (2009年)、Flowers Gallery(2014年)等。 2009年Creative Reviewベスト6卒業生選出。 2014年、Ideas Tap Digital Design Award部門1st prize受賞。 個人の作品の制作の他に、kin design, onedotzero, Fjord等で広域に渡るデザイナーとしても勤務し、体験型広告、美術館のエクスペリエンスデザイン、企画、空間デザイン、映像、モバイルやウェブベースのUI/UX, グラフィック、サービスデザイン、デザインストラテジー、ワークショップデザイン、リサーチ等多岐に渡るプロジェクトに携わる。 過去に携わったプロジェクトには、Nike Footballのキャンペーン展示広告、Twitter Suite for Cannes Lion 2015, マンチェスター科学博物館の"Revolution Manchester"インタラクティブ展示スペースデザイン、Wallpaper Magazine カスタムカバープロジェクト、 Google UKの折り紙の照明プロジェクト等。

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