Masks give psychological strength to be able to speak in public

‘The Mask of Soul’ gives psychological strength to be able to speak in public. It hides the speaker’s identity and its microphone picks up the speaker’s voice and plays it loud from the speaker on the top of the mask. In its competitive setting, people are invited to adopt another persona and shout insults at each other within the context of a championship tournament.
The inspiration comes from the Karaoke box, which enables participants to diminish stress through primal releasing of energy.


Past Exhibition
Media Appearance
Work in Progress
First prototype video


Creative and video direction, graphic and product design development : Tomomi Sayuda
Project advisor : Ian Ferguson, Martin Postler
Filming Assistant: Yurii Kasao, Gil Muller, Yasuhiro Suzuki, Wan Tseng, Linhshin Liang, Sadhbh Doherty, Maria Izquierdo




A Japanese multidisciplinary Media Artist and Experience Designer based in London. Acquired MA Design Products at Royal College of Art, Her specialisation is art and design integrity, its realisation, and making playful experience. Her media art/product design projects has been published and exhibited internationally, including the BBC, The Independent, Channel 4, Frieze Art fair and ICFF NY. She has been selected 6 best young graduates in 2009 by Creative Review, won the first prize at Ideas Tap digital design competition in 2014. Past major exhibitions are Frieze Art Fair, IMM cologne ICFF NY, Tent London, Kinetica Art Fair and Flowers gallery London. She has worked wide range of design roles such as exhibition, digital, product, set, graphic design for exhibition, advertisement, events and digital design projects, while she was working at Fjord, onedotzero, kin in London and TV Asahi in Tokyo. She wants to push the boundary of existing design innovation projects to fresh, exciting and FUN. “My work is concerned with social issues and ways of changing the status quo. he vehicle I use for doing this is humour, because humour can quickly cause dramatic psychological changes. I am also interested in the cultural differences within society which are reflected in humour.” 英国王立美術大学院(Royal College of Art)デザインプロダクト科卒業。東京都生まれ。 ユーモアや文化をテーマにしたインタラクティブ、空間デザイン、プロダクトデザイン、アート等を中心に作品を制作。代表作の"iBum", "Oshibe","Desktop Fireworks", "The Mask of Soul"はイギリス、ドイツ、アメリカ、日本等で展示を行い、BBCや英紙The Independentをはじめとした世界各国のメディアに取り上げられる。過去の展示はFrieze Art Fair (2009年)、Flowers Gallery(2014年)等。 2009年Creative Reviewベスト6卒業生選出。 2014年、Ideas Tap Digital Design Award部門1st prize受賞。 個人の作品の制作の他に、kin design, onedotzero, Fjord等で広域に渡るデザイナーとしても勤務し、体験型広告、美術館のエクスペリエンスデザイン、企画、空間デザイン、映像、モバイルやウェブベースのUI/UX, グラフィック、サービスデザイン、デザインストラテジー、ワークショップデザイン、リサーチ等多岐に渡るプロジェクトに携わる。 過去に携わったプロジェクトには、Nike Footballのキャンペーン展示広告、Twitter Suite for Cannes Lion 2015, マンチェスター科学博物館の"Revolution Manchester"インタラクティブ展示スペースデザイン、Wallpaper Magazine カスタムカバープロジェクト、 Google UKの折り紙の照明プロジェクト等。

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