Experience Design Director / Design Researcher

Tomomi Sayuda is an Experience Design Director, Design Researcher who acquired MA Design Products at Royal College of Art. She is a specialist for experience design, workshop facilitation, design realisation, community engagement – gained 10+ years in various design fields from exhibition to service design.

Currently working as a Design Researcher at DLX Design Lab at The University of Tokyo, Institute of Industrial Science, where she leads design research and citizen science projects.

Experience Design Direction experience for public museum projects at GSM project Dubai, UAE. Consulting at FJORD London including digital service design and workshop facilitation for world-leading organisations. Workshop design; Microsoft, UX Cambridge, Musashino Art University, Mitsui Fudosan.
Her projects have been shown on the BBC, Channel 4, Frieze Art Fair, ICFF New York.

D&AD Award 2021 Jury on Digital Transformation category

D&AD Award 2021 Future Impact Nomination

Japan Media Art Festival 2021, Entertainment division, Judge recommendation nomination

Creative Review best 6 young graduates in 2009


エクスペリエンスデザインディレクター / デザインリサーチャー

英国王立美術大学院(Royal College of Art)デザインプロダクト専攻修士課程修了。デザインコンサルティング会社FJORDロンドン本社にて国際的サービスデザイン案件、ドバイで公共の博物館デザイン、東京の広告代理店やビジネスコンサル会社でデザインディレクターとして広告や新規事業企画に携わった後、現在東京大学生産技術研究所DLXデザインラボにて特任研究員。

国際クリエイティブアワードD&AD 2021 Digital Transformation部門カテゴリーの審査員。
D&AD 2021 Future Impact部門 ノミネーション。
2021年文化庁メディア芸術祭エンターテイメント部門 審査員会推薦作品選出。
2009年 Creative Review 英国内美大最優秀学生作品6組選出。


メディアアーティスト/デザイナーとしてユーモアや精神性の変容をテーマに作品を発表。作品はBBCやThe Independent等に掲載。Frieze Art Fair, ICFF NY等に出展 。


2019  –  DLX Design Lab, The University of Tokyo,  Design Researcher, Tokyo 東京大学生産技術研究所 DLX デザインラボ 特任研究員

2018 Bascule inc. / 株式会社バスキュール、Experience Design Director, Tokyo

2016 gsm project, Interaction Design Director, Dubai

2015-2016 Fjord London, Interaction Designer, London

2014-2015 onedotzero, Designer, London

2009-2012 Kin design, Interactive Experience Designer, London


2021 – PhD. Keio University, Media and Governance (On progress)

2012-2014 MA Design Products, Royal College of Art, London

2006-2009 BA Graphic and Media Design, London College of Communication, University of the Arts London

2003-2005 Industrial, furniture and craft design, Musashino Art University, Tokyo


March 2021 Judge recommendation Award,  Japan Media Art Festival, Entertainment division
2021年文化庁メディア芸術祭エンターテイメント部門 審査員会推薦作品

May 2021 D&AD Award 2021 Future Impact Nomination

September 2014 Ideas Tap Graduate Award 2014 Digital Design – 1st Prize

September 2009 Creative Review one of the best graduates in the UK 2009

September 2009 NHK Digital studium weekly 4 selection by Yasuhiro Suzuki


March 2021 D&AD Judge on Digital Transformation category


2012-2014 Royal College of Art bursary

2012 UK Trade and Investment for ICFF New York

2010 UK Trade and Investment for Interior Lifestyle Tokyo

2010 UK Trade and Investment for ICFF New York