Experience Design Director / Design Researcher


エクスペリエンスデザインディレクター / デザインリサーチャー

Tomomi Sayuda, an award-winning Design Researcher, holds an MA in Design Products from the Royal College of Art. With expertise in experience design, workshop facilitation, design realization, and community engagement, she has amassed over 15 years of experience across diverse design realms, spanning exhibitions to service design. Presently serving as a Design Researcher at DLX Design Lab within The University of Tokyo’s Institute of Industrial Science, she spearheads design research and citizen science projects like OMNI (focusing on ocean debris) and Coral Rescue (centred on coral conservation).

Her directed initiatives have earned acclaim, receiving accolades such as the WIRED Creative Hack Award 2023 Grand Prize, Japan Media Award 2021, Good Design Award 2022, D&AD Future Impact nominations in 2022 and 2023. Notably, she was chosen as a D&AD award jury member in 2021. Her projects have been showcased on esteemed platforms like BBC, Channel 4, Frieze Art Fair, and ICFF New York. Her experience extends to directing Experience Design for a public museum project in Dubai, UAE, and consulting at FJORD, including leading workshops for prominent global organizations across Germany, Ireland, and the Czech Republic. She has contributed workshop designs for companies such as Microsoft and UX Cambridge and has taken lead roles in projects for Fujifilm, KDDI, and Mitsui Fudosan.

英国王立美術大学院(Royal College of Art)デザインプロダクト専攻修士課程修了。デザインコンサルティング会社FJORDロンドン本社にて国際的サービスデザイン案件、ドバイで公共の博物館デザイン、東京の広告代理店やビジネスコンサル会社でデザインディレクターとして広告や新規事業企画に携わった後、現在東京大学生産技術研究所DLXデザインラボにて特任研究員。デザイン視点の市民参加型科学研究を軸に、ワークショップデザイン等、科学とデザインを結んだ新領域研究のディレクションからデザインプロセスまで携わる。

WIRED Creative Hack Award 2023にて自身がリードするCoral Rescueプロジェクトがグランプリ受賞。
国際クリエイティブアワードD&AD 2021 Digital Transformation部門カテゴリーの審査員。
D&AD 2021 Future Impact部門 ノミネーション。
2021年文化庁メディア芸術祭エンターテイメント部門 審査員会推薦作品選出。
2009年 Creative Review 英国内美大最優秀学生作品6組選出。


メディアアーティスト/デザイナーとしてユーモアや精神性の変容をテーマに作品を発表。作品はBBCやThe Independent等に掲載。Frieze Art Fair, ICFF NY等に出展 。


WIRED Creative Hack Award 2023 Grand Prize (Coral Rescue )

D&AD Award 2023 Future Impact Nomination (Coral Rescue)

D&AD Award 2021 Future Impact Nomination (AICOM)


Japan Media Art Festival 2021, Entertainment division, Judge recommendation nomination (AICOM)

Creative Review best 6 young graduates in 2009

Competition Jury/Judege Experience

D&AD Award 2021 Jury on Digital Transformation category

RGD’s 2022 So(cial) Good Design Awards Judge


Saltzburg Global Seminar Fellow


2019  –  DLX Design Lab, The University of Tokyo,  Design Researcher, Tokyo 東京大学生産技術研究所 DLX デザインラボ 特任研究員

2018 Bascule inc. / 株式会社バスキュール、Experience Design Director, Tokyo

2016 gsm project, Interaction Design Director, Dubai

2015-2016 Fjord London, Interaction Designer, London

2014-2015 onedotzero, Designer, London

2009-2012 Kin design, Interactive Experience Designer, London


2021 – PhD. Keio University, Media and Governance (On progress)

2012-2014 MA Design Products, Royal College of Art, London

2006-2009 BA Graphic and Media Design, London College of Communication, University of the Arts London

2003-2005 Industrial, furniture and craft design, Musashino Art University, Tokyo


March 2021 Judge recommendation Award,  Japan Media Art Festival, Entertainment division
2021年文化庁メディア芸術祭エンターテイメント部門 審査員会推薦作品

May 2021 D&AD Award 2021 Future Impact Nomination

September 2014 Ideas Tap Graduate Award 2014 Digital Design – 1st Prize

September 2009 Creative Review one of the best graduates in the UK 2009

September 2009 NHK Digital studium weekly 4 selection by Yasuhiro Suzuki


March 2021 D&AD Judge on Digital Transformation category


2012-2014 Royal College of Art bursary

2012 UK Trade and Investment for ICFF New York

2010 UK Trade and Investment for Interior Lifestyle Tokyo

2010 UK Trade and Investment for ICFF New York