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Tomomi Sayuda

A Japanese multidisciplinary Interactive Experience Designer and Media Artist. Acquired MA Design Products at Royal College of Art, her specialisation is art and design integrity, its realisation, and making playful experience. Currently based in Tokyo.

Her media art/product design projects has been published and exhibited internationally, including the BBC, The Independent, Channel 4, Frieze Art fair and ICFF NY. She has been selected 6 best young graduates in 2009 by Creative Review, won the first prize at Ideas Tap digital design competition in 2014. Past major exhibitions are Frieze Art Fair, IMM cologne ICFF NY, Tent London, Kinetica Art Fair and Flowers gallery London.

She has worked wide range of design roles such as exhibition, digital, product, set, graphic design for exhibition, advertisement, events and digital design projects, while she was working at Fjord, onedotzero, kin in London and TV Asahi in Tokyo. She wants to push the boundary of existing design innovation projects to fresh, exciting and FUN.

“My work is concerned with social issues and ways of changing the status quo. he vehicle I use for doing this is humour, because humour can quickly cause dramatic psychological changes. I am also interested in the cultural differences within society which are reflected in humour.”


左右田 智美

東京生まれ。英国王立美術大学院(Royal College of Art)デザインプロダクト専攻修士課程修了。

デザインコンサルティング会社FJORDのロンドン本社にてインタラクティブデザイナーとしてグローバルなサービスデザイン案件を始め、ミュージアムデザイン会社GSM projectのドバイ支社、 東京の広告系クリエイティブ会社Basculeでエクスペリエンスデザインディレクター, 戦略デザインコンサルファーム、BIOTOPEでデザインディレクターとして勤務。現在フリーランスとして活動。

ビジネスストラテジーやコンセプトデザイン、デザインリサーチや、ワークショップデザイン、デジタル画面系UI/UXデザイン、 インスタレーション、 展示スペースの体験デザイン等幅広い案件に携わる。


90カ国以上の国を訪問。その経験を生かし、ライターとして実体験に基づいたグローバルトレンド情報を日本のアート/サイエンス系webマガジンbownd baw等を始め執筆業にも携わる。

本業の傍ら、メディアアーティスト/デザイナーとしてユーモアや精神性の変容をテーマに作品を発表。作品はBBCやThe Independent等世界的なメディアに取り上げられたり、ロンドンのFrieze Art FairやKinetica Art fair, ICFF NY, TENT London等に出展。

2009年英紙Creative Reviewベスト6卒業生選出。



2019 BIOTOPE、Design Director, Tokyo

2018 Bascule inc. / 株式会社バスキュール、Experience Design Director, Tokyo

2018 March Royal College of Art x Tokyo University IIS Design Lab/ロイヤルカレッジオブアート x 東京大学生産技術研究所 デザインラボ, Design Researcher, Tokyo

2016 gsm project, Interaction Design Director, Dubai

2016-2018 Science and Art Web Magazine Bound Baw, Writer

2015-2016 Fjord London, Interaction Designer, London

2014-2015 onedotzero, Designer, London

2009-2012 Kin design, Interactive Experience Designer, London

2006-2009  Freelance Web Designer, London

2005  Hitachi intermedix, Assistant Web designer, Tokyo

2004-2005  TV Asahi, Assistant Set Designer, Tokyo



2012-2014 MA Design Products, Royal College of Art, London

2006-2009 BA Graphic and Media Design, London College of Communication, University of the Arts London

2003-2005 Industrial, furniture and craft design, Musashino Art University, Tokyo



September 2014 Ideas Tap Graduate Award 2014 Digital Design – 1st Prize

September 2009 Creative Review one of the best graduates in the UK 2009

September 2009 NHK Digital studium weekly 4 selection by Yasuhiro Suzuki



2012-2014 Royal College of Art bursary

2012 UK Trade and Investment for ICFF New York

2010 UK Trade and Investment for Interior Lifestyle Tokyo

2010 UK Trade and Investment for ICFF New York

2003-2005 Musashino Art university Scholarship

2003-2005 Japan Ikuei-kai Scholarship



Summer 2013 Karkhana, Kathmandu, Nepal