A machine to create extreme hair styles to change your image immediately

Your hair makes a personal statement about you – it’s part of your physical being and we can wear it as we want. So most people want to show off their hair to their best advantage and there are a lot of consumer hair care products to maintain it in a good state. However I would like to challenge this, and to break the usual hair styling cycle. If we could immediately change our hair style to something extreme, how would we feel?

The hair raising machine lifts up hair using small but strong concentrated jets to create extreme, upside down hair styles. People may perceive you differently after the machine experience, and you may receive heightened awareness of hair’s power in representing us individually within society.



Creative Direction,
Product Design,Video

Tomomi Sayuda