Product launch showcase design

Tomomi has been involved Nike’s new product showcase design project at London based creative design studio,onedotzero.

This event was launch of ’shine through’ nike football footwear highlight pack, revolution jacket apparel and nike footballx boots. 50 international press were invited to St. George’s Park, home of the English FA, for a two-day experience that included training sessions, product presentations and one-on-ones with Nike Football designers and international football stars.

The Highlight Pack and Revolution Jacket were presented in a light box environment that responded to the ‘Shine Through’ concept by subtly changing colour as media and athletes discovered the space. The FootballX room was designed in stark contrast, with the boots taking centre stage in a blackened space covered in industrial materials like chain link and corrugated sheets with dramatic product lighting. The chosen materials and textures reflected the urban nature of the small-sided game and the playing surfaces of the new Nike FootballX range.

Tomomi was in charge of concept developping research, space design, photo and videography.


このイベントは’シャインスルー’と名付けられたハイライトサッカーシューズのシリーズ、レボリューションジャケットとフットボールx のサッカーシューズの新シリーズのラウンチイベントでした。イギリス代表選手団のホームグラウンドであるセントジョージズパークに50人もの国際的なプレスを招待し、 二日間にわたるトレーニングセッション、プロダクトプレゼンテーション、ナイキのサッカーウェア担当のデザイナーと国際的なサッカー選手とのミーティングの機会を設けました。




Creative Direction
Shane Walter

Exhibition Design, Photo & Videography
Tomomi Sayuda